Chaire Marketing au Service de la Société : "The past, present, and future of behavioural public policy"

Chaire Marketing au Service de la Société : "The past, present, and future of behavioural public policy"

20250424T173000

20250424T190000

https://www.grenoble-iae-community.fr//medias/image/thumbnail_802808758680114c56d16e.png

Sanchayan Banerjee, Professeur Associé en Economie et Politique Publique à l'Institut de politique du King's College de Londres, animera une conférence en anglais :Le jeudi 24 avril de 17h30 à 19h00 à Grenoble IAE - INP, UGA.Au programme :  Behavioural public policy applies behavioural insights to aid policymaking and implementation. Emerging from the interest in nudges in the late 2000s, behavioural public policy has matured over the last decade and a half. It has produced new concepts and generated much empirical data, helping researchers and policymakers understand and explain human behaviour with a multidisciplinary lens.In this lecture, Sanchayan BANERJEE (King’s College London) will discuss the past, present, and future of behavioural public policy. Responding to the critical dialogue around nudge, he will highlight the increasingly prominent role that agency and reasonableness are likely to play in future initiatives, e.g., boost and nudge+. Sanchayan BANERJEE will end with recommendations for behavioural public policy to meet global challenges.Inscription (gratuite) obligatoire : Je m'inscrisCette conférence est organisée par la Chaire Marketing au Service de la Société de Grenoble IAE - INP, UGA et avec le soutien de l'Université Grenoble Alpes, du CERAG, et de la Maison des Sciences Humaines Alpes.

https://www.grenoble-iae-community.fr/en/event/chaire-marketing-au-service-de-la-societe-the-past-present-and-future-of-behavioural-public-policy/2025/04/24/651